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The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy
ISBN13: 9780765315687 ISBN10: 0765315688 Material Type: paperback
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Fritos® Pie: Stories, Recipes, and More (Volume 24) (Tarleton State University Southwestern Studies in the Humanities) Harmonica Blues The company's near-collapse shows thatFritos Pie is an insiders look at the never before told story of the Frito Company written by Kaleta Doolin, daughter of the companys founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the companys early days, the 1961 merger that created Frito Lay, Inc., and beyond. In 1932 C. E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a